Dr. Jodi C Marshall

Dr. Jodi C MarshallDr. Jodi C MarshallDr. Jodi C Marshall

Dr. Jodi C Marshall

Dr. Jodi C MarshallDr. Jodi C MarshallDr. Jodi C Marshall
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Innovative Leadership

 Jodi is currently the Chief Executive Officer for All About Learning Press, a reading intervention company. She was recruited to join because of her expertise in literacy, knowledge of virtual education, her innovative and mission-driven mindset, and ability to scale companies without sacrificing quality and culture. 

The company is PE-backed, serves B2B and B2C markets, and has continued to grow and thrive since Jodi joined in 2022.

SVP and GM, Learnng Solutions (2021-2022)

Responsible for supporting all K12 school partners with virtual learning solutions

Built strong team culture, adding new leadership and expertise

Customer retention improvements included retention of large accounts in FL, CA, and HI

Content enhancements to address diversity improved customer satisfaction and retention

Increased overall revenue from $47M to $74M

Grew new business to all-time high of $16.7M (from $1.5M)

Jodi was asked to interview and was chosen for the role of SVP/GM of Learning Solutions, right around the time K12, Inc, became Stride, Inc., still a publicly traded for-profit company (LRN),

GM of School Services - South Region (Feb 2019 - 2021)

  • Supported 12 full-time virtual schools covering 10 states in the Southeast
  • Improved retention  of new and returning students in 80% of schools; opened two new schools; supported  two of the top five schools with the most academic growth in year one
  • Chosen to serve on K12 Future of Learning Innovation Advisory Team
  • Added quality measure to communication criteria
  • Initiated and collaborated on the creation of a culture index for schools/leaders
  • Co-leader of teacher workload study to improve efficiencies and morale
  • Initiated the creation of customer profile info to aid in reaching all families 
  • Elected to USDLA Board of Directors

Jodi was one of four GMs responsible for serving and supporting all of the FT virtual schools across the US. Each had a geographical territory and accountable for approximate $250M in revenue. K12, Inc. is a for-profit, publicly traded entity (LRN).

Dr. jodi Marshall, President & CEO

Florida Virtual School (FLVS)

Jodi spent over 18 years at FLVS, working in a variety of roles and on different teams, From her start as an English II Adjunct to her final role there as President & CEO,,  she credits Julie Young (the founder), Ron Blocker, Pam Birtolo, and many other leadership team members and teachers for developing her into the  leader she is today.  A mission-driven organization with a "can-do" spirit and "sky is the limit" goals, FLVS had a culture like no other. Students were at the center of every decision made and innovation was a part of everyday thinking.  The number of students served doubled every year for nearly a decade and quality in instruction was never sacrificed.  A nonprofit organization that also included a revenue-generating arm, this hybrid organization was truly a unicorn!

Florida Virtual School (FLVS) is a non-profit, similar to other public school districts in Florida. However, they are legislatively mandated to seek revenue outside of the state which is to be used for marketing and R&D, FLVS had an operating budget of approximately $210M when Jodi served as CEO.

Passionate Educator

Passionate Educator

Passionate Educator

From brick and mortar to the online world, whether educating K-12 students, college students, or adult learners, Jodi brings unparalleled passion and energy to each and every role!  She has taught grades 6, 7, 8, and 10, as well as university undergraduate and graduate courses, and is a proven leader in traditional, blended and online settings.  Jodi was also chosen to facilitate new member orientation classes at her local church, and  has tutored adult learners in need of help throughout her life. 


(Pictured: First year of teaching - Literacy Project Classroom at  Ocoee Middle School)

Creator

Passionate Educator

Passionate Educator

Always curious about how things work, and how to make them work even better,  Jodi is often driven to serve on task force groups, textbook adoption committees and advisory boards. She was instrumental in the design and creation of the first suite of online middle school courses, and the first reading plan approved for virtual education in Florida.  Later in her career, Jodi leveraged the talent in the teaching staff by creating a process by which teachers would rotate into the curriculum development team and participate in work sessions each quarter to improve content development and design. This standardized a process to utilize fresh talent with relevant teaching and learning that is still in use today. 

Inspiring Innovator

Passionate Educator

Inspiring Innovator

(Click image to play trailer)


Working with 360ed and Florida Virtual School, Jodi led the team that created the first online game-based intensive reading course for at-risk students, Conspiracy Code Mindbender


Throughout her career, Jodi has used data insights to create  communities of practice to drive outcomes. Examples include: Professional Learning Communities (PLCs) in each content area which focused on using data to drive actions at the classroom level;  Reading Leadership Teams to improve literacy levels in students across all content areas; and an Innovation Schoolhouse whose mission was to participate in agile development and create a variety of pilots and prototypes to be analyzed to drive student success. 

Life-long Learner

Life-long Learner

Inspiring Innovator

A life-long learner who believes there is always more to learn and more one can contribute, Jodi earned an MBA from Florida International University in Innovation and Entrepreneurship in 2017. Earlier in her career, she brought action-research to life at her school and district and encouraged others to do the same.

To promote a love of learning across the organization, Jodi helped get salary increases approved for those who earned advanced degrees, and also instituted  a process for tuition reimbursement. In addition, she supported the professional development team in creating a menu of personalized in-service options that catered to virtual teachers, and delivered completely online  - with both synchronous and asynchronous delivery options. 

 Jodi is currently leading a study on teacher workload at K12, Inc, to determine what changes might be needed to increase teacher productivity and, in turn, student progress. 

Strategic Thinker

Life-long Learner

Strategic Thinker

In the EVP role at FLVS, Jodi led the senior leadership team in creating a dynamic strategic plan, which would position the organization as the preferred partner and leader in the industry.  Key  successes achieved during year one:


  • Commissioned major research studies with prominent universities to validate teaching and learning models (i.e. growth mindset with Stanford)
  • Exceeded target of increasing homeschool student enrollments, thereby also increasing revenue
  • Developed and marketed  K-8 Spanish courses to allow for a continuum of Spanish instruction (K-12), enabling students to graduate as bilingual citizens 
  • Added 45 courses to expand the course catalog to include the organization's first  K-5 offerings
  • Expanded partnerships  to include SEL, leadership, and peer counseling, as well as  exciting electives like fashion design and culinary arts.

Servant Leader

Life-long Learner

Strategic Thinker

Jodi started as a part-time teacher in 2001 and served in a variety of roles during her seventeen years at Florida Virtual. No task or role was too small or too great; if there was a need, she did her best to fill it. She was humbled and honored to be asked to deliver the opening keynote address at the FLVS Annual Staff Conference in November 2017.


Earlier in her career, she  was nominated for Teacher of the Year each of her first three years and was the first person in her district to obtain National Board Certification.

Change Agent

Community-Builder

Change Agent

During the year the organization celebrated its 20th anniversary, Jodi led all staff in reaffirming the mission and vision of the organization. In order to create a culture of learning and innovation, she  enlisted leaders across a variety of teams to collaborate with the executive team and board of trustees  in creating and implementing new, relevant, actionable values to move the organization forward. These were well-received by all,  and are still in use today.


Put People First

Take the Lead

Blaze the Trail 

Love What You Do 

Visionary

Community-Builder

Change Agent

To ensure positive organization-wide change, Jodi assembled an extremely talented executive team, whom she knew could execute the strategic plan. The traditional CIO role was evolved to become a Chief Technology and Innovation Officer and supported content development, enterprise project management, and all technology teams. The leader of global sales, content licensing, and franchise/district business transformed into a Chief Customer Officer who supported marketing while also creating a small but critical customer listening team. Jodi also added a Data Analysis, Assessment, and Accountability team, which included the first data scientist role.

Community-Builder

Community-Builder

Community-Builder

Jodi promoted work-life balance and encouraged all teams each year to run in the 5k Corporate Run, held each year in

 Orlando, FL. She also brought back the encashment program, which allowed employees to submit unused sick leave each year to be turned into dollars which could then be spent on any expenses related to wellness. Jodi also created a process by which staff could voluntarily donate sick or vacation days to others when needed. 


In addition, her executive  team brought fun back into the corporate headquarters with events like a Back to School Potluck Breakfast, Chili Cook-offs, Halloween Cubicle Contests, Bring Your Child to Work Day, the Ugly Sweater Holiday Party,  and  many User-testing and Customer -listening days. Staff morale and satisfaction was at its highest during this time.

Memorable Milestones: Through the Years

First year of teaching - Ocoee Middle School

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